Websites
A website is the public site.
What the build includes
The work runs in this order: page structure, the pages, the copy, then metadata, sitemap, and on-page SEO.
What a website includes walks through each piece.
What marketing means
Marketing is the structure and the copy that earn the visit.
What a website is not
That work is not an ads retainer, and it is not a separate marketing service.
When the public site is the wrong job
When the job is an application, that is custom software.