When you need custom software
You need custom software when a packaged tool cannot follow your work. The offer is on Custom software.
A workflow you do not control
A packaged tool follows steps chosen for many customers. When your steps differ, the tool stops being how the work gets done.
Facts typed twice
The same facts get typed into a second tool, because the first one cannot pass them on. An application can take that repeat off the desk.
Which shape fits
A web app fits when the people doing the work can use a browser. Another custom app fits when that work is not a public site.
Automation fits when the repeated task follows a rule you can name. A native app fits when the work has to run on the device.
When the job is a public site
A public site is a website. This application is the wrong tool for that job.

